SIA “BIRMA PETS SERVICES” PRIVACY POLICY
Version effective from September 2026
1. General information
This Privacy Policy describes how SIA “Birma PETS Services” obtains, uses, stores and otherwise processes personal data of natural persons in connection with the operation of the website Birma.lv, the online store and customer service.
The controller of personal data is:
SIA “Birma PETS Services”
Registration No.: 40103985298
VAT registration No.: LV40103985298
Legal address: Vecmīlgrāvja 1. līnija 45–18, Riga, LV-1015, Latvia
Customer service address: Matīsa iela 64, Riga, LV-1009, Latvia
E-mail: [email protected]
Phone: +371 20238238
In this policy, Birma.lv means the website and online store maintained by SIA “Birma PETS Services”.
Personal data are processed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (the General Data Protection Regulation, GDPR), the Personal Data Processing Law of Natural Persons, and other applicable laws and regulations of the Republic of Latvia and the European Union. The Latvian Personal Data Processing Law of Natural Persons provides that the processing of personal data must have at least one legal basis set out in Article 6(1) of the GDPR.
2. Who this Privacy Policy applies to
The Privacy Policy applies to personal data that we process, for example, if a person:
- visits Birma.lv;
- creates a customer account;
- places an order in the online store;
- chooses delivery or collection of the order in the store;
- makes a payment;
- contacts us by e-mail, phone, contact form or otherwise;
- uses the right of withdrawal or returns goods;
- submits a claim regarding non-conformity of goods, a commercial guarantee, diagnostics or repair;
- subscribes to receive marketing or informational notifications;
- receives a reminder about an unfinished purchase, if they have consented to receive marketing information;
- participates in a promotion, survey or other customer activity organized by Birma PETS.
If the purchase is made by a legal entity, this policy applies to the data of its representatives, authorized persons, contact persons and other identifiable natural persons.
3. How we obtain personal data
We may receive personal data:
- directly from you, for example, by placing an order, registering, filling in a form or contacting us;
- automatically during the use of the website, for example, technical data and cookie information;
- from the payment service provider about the payment status;
- from the carrier or logistics service provider, if necessary for fulfilling delivery or resolving an issue;
- from technology service providers used by Birma.lv, to the extent necessary to provide the website, analytics, security or other services.
4. What personal data we may process
Depending on the service used, we may process the following categories of personal data:
| Data category | Examples |
|---|---|
| Identification data | first name, last name |
| Contact information | e-mail address, phone number |
| Delivery data | delivery address, selected parcel locker or pick-up point |
| Billing data | billing address, company name and details |
| Order data | ordered goods, quantity, price, discounts, delivery method, order number |
| Payment information | payment status, amount, transaction identifier and other information necessary to identify the order |
| Customer account data | account identification and settings data |
| Communication data | e-mail correspondence, submissions, questions, complaints and customer service information |
| Returns, warranty and service data | information about the goods, defect, diagnostics, repair, non-conformity of goods or commercial guarantee claim |
| Marketing data | consent to marketing information, opting out and information related to marketing communications |
| Technical data | IP address, device and browser information, system logs and information necessary to ensure security and operation of the site |
| Analytics data | information about the use of Birma.lv, if the user has consented to statistical cookies |
| Cookie preference data | information about the user's choice in the Mozello cookie management tool |
We process only such personal data as are necessary to achieve the relevant purpose.
5. Purposes and legal bases for processing personal data
The processing of personal data is not automatically based on consent solely because a person visits Birma.lv.
Depending on the specific situation, we use the following legal bases:
| Purpose of processing | Legal basis |
|---|---|
| Acceptance and fulfillment of the order | performance of a contract or steps prior to entering into a contract |
| Organizing delivery of goods | performance of a contract |
| Payment administration | performance of a contract and, where applicable, compliance with a legal obligation |
| Preparation and storage of invoices and accounting documents | compliance with a legal obligation |
| Administration of the right of withdrawal and returns of goods | compliance with a legal obligation and performance of a contract |
| Handling non-conformity of goods and statutory claims | compliance with a legal obligation and performance of a contract |
| Administration of commercial guarantee, diagnostics and repairs | performance of a contract, compliance with a legal obligation or legitimate interests |
| Handling customer questions and complaints | performance of a contract, compliance with a legal obligation or legitimate interests |
| Security of the website, accounts and systems | Controller’s legitimate interests |
| Prevention of fraud and abuse | Controller’s legitimate interests |
| Bringing, exercising or defending legal claims | Controller’s legitimate interests |
| Marketing messages and reminders about unfinished purchases | consent or another legal basis permitted by law |
| Use of Google Analytics 4 | user consent to statistical cookies |
| Use of Meta Pixel | user consent to marketing cookies |
| Use of technically necessary cookies and security solutions | ensuring the website and user-requested functions and the Controller’s legitimate interests |
If processing is based on our legitimate interests, we assess the proportionality of these interests against the rights and interests of the data subject.
6. Order data
When placing an order on Birma.lv, personal data are used to:
- accept and confirm the order;
- check product availability;
- prepare the order;
- prepare an invoice or other transaction document;
- administer the payment;
- organize delivery or collection of the goods;
- inform about the order status;
- provide after-sales customer service.
If the data necessary to fulfill the order are not provided, in some cases it will not be possible to place or fulfill the order.
7. Delivery data
If the Buyer chooses delivery, the necessary personal data are transferred to the carrier or logistics service provider used to fulfill the specific order.
Depending on the delivery method, the following may be transferred:
- first name and last name;
- phone number;
- e-mail address;
- delivery address;
- selected parcel locker or pick-up point;
- other information necessary to fulfill the specific delivery.
The delivery method used for the specific order and, where applicable, the carrier are indicated during checkout or in the delivery information.
Therefore, it is not necessary to list all possible carriers in this Privacy Policy, as delivery partners may change, but personal data are transferred to them only to the extent necessary to fulfill the specific delivery.
8. Payment data
For payments on Birma.lv, solutions of banks and other external payment service providers may be used.
If payment is made using a bank card, internet banking or another external payment system, the data necessary to make the payment are processed by the respective payment service provider in accordance with its privacy terms.
SIA “Birma PETS Services” may receive, for example:
- payment status;
- transaction identifier;
- paid amount;
- payer information, if necessary to identify the transaction.
Birma.lv does not store full payment card details if payment is made in an external payment service provider’s system.
9. Marketing messages
If you have given consent to receive marketing information, we may use your e-mail address or another specified communication channel to send information about Birma PETS products, services, offers or other marketing activities.
Birma.lv may also send a reminder about an unfinished purchase if the respective user has consented to receive marketing information.
Consent to marketing is not a prerequisite for making a purchase.
You can opt out of marketing information at any time:
- by using the unsubscribe link in the received e-mail; or
- by writing to [email protected].
Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.
Opting out of marketing does not affect service messages related to the order, such as order confirmation, payment status or information about shipment of goods.
10. Website and analytics services
For the technical operation, security, statistics and marketing of Birma.lv, the following services are currently used.
Mozello provides the Birma.lv website and online store platform, including certain technical functions and cookie consent management. Mozello states that in its solution, non-essential first-party cookies are disabled by default until the user allows them.
Cloudflare is used for website security, HTTPS, connection and protection of technical infrastructure.
Google Analytics 4 is used to compile statistics on the use of Birma.lv only in accordance with the user’s choice regarding statistical cookies.
Meta Pixel is used to analyze advertising effectiveness, conversions and marketing activities only in accordance with the user’s choice regarding marketing cookies.
Detailed information about these services and the cookies they use is provided in the separate Birma.lv Cookie Policy.
11. To whom personal data may be transferred
Personal data are transferred only to the extent necessary to achieve the relevant purpose.
Depending on the service used, recipients or categories of recipients may include:
- carriers and logistics service providers;
- banks and payment service providers;
- accounting service providers;
- Mozello and other website or IT infrastructure service providers;
- Cloudflare and other security service providers;
- Google, if the user has allowed statistical cookies;
- Meta, if the user has allowed marketing cookies;
- e-mail and customer communication solution providers;
- legal and other professional advisers;
- insurers, if necessary to resolve a specific case;
- courts, state and municipal authorities, if the transfer of data is required by law;
- other persons, if the transfer is necessary for performance of a contract or for protection of the Controller’s lawful rights.
We do not sell customers’ personal data to third parties.
12. Transfer of personal data outside the European Economic Area
Some international technology service providers used by Birma.lv may process personal data also outside the European Union or the European Economic Area.
If personal data are transferred to a third country, such transfer is carried out in accordance with GDPR requirements, for example:
- based on a European Commission decision on an adequate level of protection; or
- using the European Commission-approved standard contractual clauses or other safeguards provided for by the GDPR.
Information about data transfers related to Google Analytics 4, Meta Pixel and other cookie technologies is additionally indicated in the Cookie Policy.
13. Personal data retention periods
Personal data are stored only as long as necessary for the purpose for which the data were obtained, unless longer storage is required by law or for the protection of legal claims.
Accounting documents. The Accounting Law provides that other supporting documents must be stored as long as necessary for traceability of the transaction, but not less than five years. For certain categories of documents, longer periods are provided by law.
Order data are stored in accordance with accounting, tax, contractual and legal claim fulfillment needs.
Complaint, return, warranty and repair data are stored as long as necessary to examine the specific claim and protect the rights of the parties, taking into account applicable limitation periods.
Customer account data are stored as long as the account is active or the data are necessary to provide the account service, unless laws require certain information to be retained longer.
Marketing data are processed until consent is withdrawn or until the relevant legal basis otherwise ceases to apply.
Technical and security data are stored as long as necessary to ensure the operation and security of the website and to investigate incidents.
14. Cookies
Birma.lv uses cookies and similar technologies.
The user’s choice is managed with the Mozello cookie consent tool used by Birma.lv, where it is possible to:
- accept all cookie categories;
- accept only necessary cookies;
- manage separately the categories “Statistics”, “Marketing” and “Other”.
Statistical, marketing and other non-essential cookies are used only if the user has consented to them.
Detailed information about the services used, cookie categories, purposes, retention periods and consent management is provided in a separate Birma.lv Cookie Policy.
In 2026, the Data State Inspectorate updated both the privacy policy and cookie guidelines.
15. Personal data security
SIA “Birma PETS Services” implements appropriate technical and organizational measures to protect personal data against:
- unauthorized access;
- unlawful processing;
- accidental or unlawful destruction;
- loss;
- unauthorized disclosure;
- alteration or damage.
Access to personal data is provided only to those employees, cooperation partners and service providers who need it to perform the relevant work or service.
16. Data subject rights
In accordance with the GDPR and other applicable laws and regulations, depending on the specific situation you have the right to:
- receive information about the processing of your personal data;
- access your personal data;
- request correction of inaccurate data;
- request completion of incomplete data;
- request erasure of personal data, if there is a legal basis for it;
- request restriction of processing;
- receive certain of your data in a structured, commonly used and machine-readable format;
- in certain cases, request data portability;
- object to the processing of personal data based on the Controller’s legitimate interests;
- object at any time to the processing of personal data for direct marketing purposes;
- withdraw consent at any time, if processing is based on consent.
These rights are not absolute. In certain cases, laws and regulations may provide for the right or obligation to continue storing or processing data even after a person’s request.
17. How to exercise your rights
To exercise your data protection rights or ask a question about the processing of personal data, please contact:
SIA “Birma PETS Services”
E-mail: [email protected]
Address: Matīsa iela 64, Riga, LV-1009
To protect personal data, we may need to verify the identity of the person submitting the request.
We will respond to the data subject’s request without undue delay and within the time limit set by the GDPR—usually no later than one month after receiving the request.
If the request is complex or a large number of requests is received, the time limit may be extended by a further two months in cases provided for by the GDPR, informing the data subject in due time.
18. Right to lodge a complaint
If you believe that the processing of your personal data does not comply with applicable data protection laws and regulations, you have the right to lodge a complaint with:
the Data State Inspectorate
Information about the contact details of the Data State Inspectorate and the procedure for submitting applications is available on its official website dvi.gov.lv.
The right to lodge a complaint with a supervisory authority does not limit other rights provided for by law.
19. Amendments to the Privacy Policy
SIA “Birma PETS Services” may update this Privacy Policy if:
- personal data processing processes change;
- services are introduced or discontinued;
- technologies used by Birma.lv change;
- requirements of laws and regulations or supervisory authorities change.
The current version of the Privacy Policy is always published on Birma.lv.
If changes materially affect the rights of the data subject or the manner of data processing, additional information will be provided where necessary.